Welcome to APT - Australian Pacific Touring
Join Australian Pacific Touring (APT) and enrich your life with fascinating sights and sounds, cultures and cuisines, people and places. Whether you want to explore a single destination in-depth, or discover the delights of a particular region, APT has the touring combination that suits your requirements. Travel with APT and travel with the experts.
APT Group - Past and Present
A family - owned company since its auspicious conception in the 1920s, the APT Group began when Bill McGeary built a bus body on a tray truck after a tram strike crippled the city of Melbourne. Through Bill's son Geoff, the APT Group pioneered Australia's dynamic travel industry in the 1960's and 70's via a diverse range of modes. Such innovation continues to thrive within the APT Group today, now a multi-brand business with an extensive global portfolio of touring and cruising products still owned and controlled by the McGeary family. Now, with a third generation of the family contributing to the APT Group's success, the benefits of the Company's family - style culture are increasingly apparent.
While vigorously pursuing a global vision, the unwavering focus is on delivering a life - enriching and memorable holiday experience for each and every individual that entrusts Australian Pacific Touring with their valuable time and travel. 2007 marks the APT Group's 80th anniversary. Such longevity in a competitive environment coupled with a proven ability to meet the shifting expectations of the modern holidaymaker is testament to the pioneering spirit upon which the company was founded, and upon which it continues to operate and flourish today.
The APT Group - Global Vision
The APT Group has recently embarked on a program of extensive international growth, with the objective of positioning the Company as a truly global tour and cruise operator and one of the world's leading travel companies. In doing so the APT Group has embraced an efficient, goal - oriented business plan that nurtures and develops a culture of exceptional performance.
Through the research and development of new products and the refining of initiatives such as pioneering Freedom ConceptTM, the Company's unwavering dedication to customer loyalty will continue to be apparent. Primarily, the APT Group will keep building on its diverse portfolio of brands in order to create and deliver a variety of unique, all - inclusive and life - enriching experiences.
Future growth will be achieved via multi - brand and channel marketing, acquisitions, joint ventures, planned organic growth through new product development and strategic investment in travel industry growth areas. Significantly, the APT Group will continue to expand on its present commitment to touring in regions that include Europe, Scandinavia, the Americas and Asia. |
